AI Strategy & Implementation

We chose IBG because of their unique approach and blended sales and marketing capability and they didn’t disappoint. They helped us to uniquely position our services, identified our target market and developed an accelerated go to market plan. They then helped us execute on that which resulted in us generating several six figure deals, a pipeline of opportunities and relationships with senior decision-makers that we wish to work with in the future. There is no question that IBG made the difference and I would recommend them without question.

I have to say we’ve been extremely impressed. It’s a really difficult decision to outsource your entire marketing function. It’s not something we took lightly at all but since taking on IBG, sales have increase by just over doubled, which hasn’t happened in the last 5 years through anything else we’ve done so what I would say about IBG is their attention to detail, their professionalism, and the fact that they get the results – all of those combined make IBG a company that I would very warmly recommend to any company who’s looking for a third party to do their marketing function.

IBG has broken down a few barriers and just allowed us to articulate ourselves to the outside world. IBG had a good understanding of our industry and the IT industry in general. It made the process that much quicker and easier because we were speaking with people who understood what we were trying to do. I describe IBG as trustworthy, engaging, and easy, in the good sense of the word. It was a smooth process throughout and the ethos of engagement flowed through everyone that we dealt with and the communication has been very very good.

IBG didn’t just help us communicate with our prospects – they helped us engage with them with a clear value proposition that differentiates us from our competition. IBG lead-generation techniques delivered high return on investment – less wasted money on telemarketing and cold calling, putting us in front of the right people – people who want to buy. Confucius says that if you come across someone who is positive, willing to go the extra mile and someone that you can work with on an added value both ways basis then you should go with it.